Privacy & Data Protection

Privacy & Data Protection

PureSelect Auto LLC is committed to protecting your privacy and handling your personal information with transparency and care. This page explains how we collect, use, and safeguard your data.

1

Overview & Commitment to Privacy

PureSelect Auto LLC operates as a Georgia-licensed independent used-car dealership with a commitment to transparency and data protection. We understand that when you share your personal information with us, you trust us to handle it responsibly.

This Privacy & Data Protection policy outlines how we collect, use, store, and protect your information when you interact with our website, submit forms, schedule test drives, inquire about vehicles, or complete transactions with PureSelect Auto.

We collect personal information only when voluntarily provided by you, and we use that information solely for the purposes of operating our dealership, providing customer service, and completing vehicle sales in accordance with applicable laws.

Our Promise: PureSelect Auto does not sell, rent, or share your personal data with unrelated third parties for marketing purposes. Your information is used exclusively to serve you as a customer.

2

Information We Collect

PureSelect Auto collects personal information through various channels, including our website, contact forms, lead submissions, test drive requests, trade-in evaluations, and direct communications. The types of information we may collect include:

  • Contact Information: Name, phone number, email address, mailing address
  • Identity Verification Documents: Driver's license uploads, insurance proof uploads (required for test drives)
  • Vehicle Information: Details about vehicles you own or are interested in purchasing, including year, make, model, VIN, mileage, and condition
  • Communication Preferences: Preferences for phone, email, or text communication
  • Form Data: Information submitted through contact forms, trade-in forms, down payment inquiries, and test drive requests
  • Messages & Correspondence: Content of emails, texts, or other messages you send to us
  • Transaction Details: Information related to vehicle purchases, down payments, and sales documentation

All information is collected voluntarily. You are not required to provide information, but certain services (such as test drives or vehicle purchases) cannot be completed without necessary verification data.

3

How Information Is Used

PureSelect Auto uses the information we collect for the following purposes:

  • Scheduling Appointments: Coordinating test drives, vehicle inspections, and delivery appointments
  • Responding to Inquiries: Answering questions about vehicles, pricing, availability, and dealership policies
  • Identity Verification: Confirming identity and insurance coverage for test drive participants
  • Trade-In Evaluations: Assessing the value of vehicles submitted for trade-in consideration
  • Sales Documentation: Completing paperwork, title transfers, and other transaction-related documentation
  • Customer Service: Providing support, addressing concerns, and following up on transactions
  • Compliance & Legal Requirements: Meeting Georgia dealership regulations, fraud prevention, and recordkeeping obligations
  • Business Operations: Improving our services, analyzing trends, and enhancing the customer experience

Your information is used solely for the purposes disclosed in this policy and is never used for unrelated commercial purposes without your explicit consent.

4

Identity & Insurance Verification Data

For safety and liability reasons, PureSelect Auto requires identity and insurance verification before allowing customers to participate in test drives. This process protects both the dealership and the customer.

Documents Required for Test Drives:

  • Valid government-issued photo identification (driver's license)
  • Proof of active auto insurance coverage

These documents may be uploaded through our website forms or presented in person. Uploaded documents are stored securely and used exclusively for verification purposes. We do not share these documents with third parties except as required by law or in the event of an accident or legal claim.

Data Retention: Identity and insurance verification documents are retained for a limited time to fulfill verification requirements and are securely deleted when no longer necessary for business or legal purposes.

5

Down Payment Processing Notice

PureSelect Auto uses Cash App Business exclusively for processing debit and credit card down payments. Cash App Business is a third-party payment processor that facilitates secure card transactions.

Important: Cash App Business is used for down payments only, not for full vehicle purchases. Full payment must be made via cash verified inside Wells Fargo, verified cashier's check, or cleared wire transfer.

When you use Cash App Business to submit a down payment, your payment information (card details, billing information) is processed directly by Cash App's secure payment infrastructure. PureSelect Auto does not store your full credit card or debit card numbers.

Cash App Business may collect transaction data, device information, and other details necessary to process your payment. For more information about how Cash App handles your data, please review Cash App's privacy policy on their official website.

6

Website Analytics & Cookies

PureSelect Auto uses website analytics tools, including Google Analytics, to understand how visitors use our website and to improve site performance, navigation, and user experience.

Analytics Information Collected:

  • Pages visited and time spent on each page
  • Referring websites and search terms
  • Browser type, operating system, and device information
  • General geographic location (city/region level, not precise location)
  • Interaction with website elements (buttons, forms, links)

Cookies & Tracking Technologies: Our website uses cookies and similar tracking technologies to support site functionality, remember user preferences, and analyze site traffic. Cookies are small text files stored on your device that help us provide a better browsing experience.

You can control or disable cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

For more information about how Google Analytics collects and processes data, visit Google's Privacy Policy.

7

SMS/Text Consent & Communication Policy

PureSelect Auto may communicate with customers via SMS/text messages for appointment reminders, updates on vehicle availability, responses to inquiries, and other transaction-related communications.

Opt-In Consent Required: SMS/text communication is entirely opt-in. You will only receive text messages from PureSelect Auto if you explicitly provide your phone number and consent to receive texts. You may opt out at any time by replying "STOP" to any message.

Our text communication practices comply with the Telephone Consumer Protection Act (TCPA) and all applicable federal and state regulations. We do not send unsolicited marketing texts, and we honor opt-out requests immediately.

Message Frequency: Message frequency varies based on your interaction with our dealership. Standard message and data rates from your mobile carrier may apply.

If you have questions about our text messaging practices or wish to update your communication preferences, please contact us.

8

Data Sharing Practices & Third-Party Services

PureSelect Auto does not sell, rent, or share your personal information with unrelated third parties for their marketing purposes. However, we may share your information with trusted third-party service providers who assist us in operating our business.

Third-Party Services We Use:

  • Website Hosting & Maintenance: Third-party hosting providers store website data and support site operations
  • Analytics Tools: Google Analytics and similar tools track website performance and user behavior
  • Payment Processors: Cash App Business processes down payment transactions
  • Inventory Management Tools: Third-party software helps us manage vehicle listings and availability
  • Communication Tools: Email, SMS, and communication platforms facilitate customer interactions

These third-party providers are contractually obligated to protect your information and use it only for the purposes for which it was shared. We carefully vet service providers to ensure they maintain appropriate security and privacy standards.

Legal Disclosures: PureSelect Auto may disclose customer information if required by law, court order, government request, or to protect our legal rights, prevent fraud, or ensure public safety.

9

Data Security & Storage Practices

PureSelect Auto takes data security seriously and implements reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Security Measures Include:

  • Secure storage of customer data on protected servers
  • Encryption of sensitive information during transmission
  • Access controls limiting who can view or modify customer data
  • Regular review and updating of security practices

While we take reasonable precautions to protect your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard protections.

Data Retention: PureSelect Auto retains customer information for as long as necessary to fulfill the purposes outlined in this policy, meet legal and regulatory obligations, resolve disputes, prevent fraud, and enforce our agreements. When data is no longer needed, it is securely deleted or anonymized.

10

Customer Rights (Request, Delete, Correct Data)

PureSelect Auto respects your rights regarding your personal information. You have the right to:

  • Access Your Data: Request a copy of the personal information we have collected about you
  • Correct Your Data: Request corrections to inaccurate or incomplete information
  • Delete Your Data: Request deletion of your personal information, subject to legal and business retention requirements
  • Opt Out of Communications: Unsubscribe from marketing emails or opt out of text messages at any time
  • Withdraw Consent: Withdraw consent for data processing where consent was previously given

To exercise any of these rights, please contact PureSelect Auto directly via phone at (678) 321-0834 or email at sales@pureselectauto.com. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

Note: Certain data may be retained for legal, compliance, or fraud prevention purposes even after a deletion request. We will inform you if we are unable to fulfill a deletion request due to legal obligations.

11

International Visitors (GDPR Notice)

PureSelect Auto operates primarily in the United States and serves customers located in Georgia and surrounding states. However, if you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

For European Union (EU) and United Kingdom (UK) Visitors: If you are located in the EU or UK, you may have additional rights under the General Data Protection Regulation (GDPR), including:

  • The right to access, rectify, or erase your personal data
  • The right to restrict or object to data processing
  • The right to data portability
  • The right to withdraw consent at any time
  • The right to lodge a complaint with a supervisory authority

PureSelect Auto respects the principles of GDPR and similar international privacy laws. If you have questions about how we handle data for international visitors, please contact us.

12

External Link Disclaimer

The PureSelect Auto website may contain links to third-party websites, including vehicle history report providers, financing partners, insurance companies, and other external resources. These links are provided for your convenience and informational purposes only.

Important: PureSelect Auto is not responsible for the privacy practices, content, or security of third-party websites. When you click on an external link, you leave our website and are subject to the privacy policies and terms of the third-party site.

We encourage you to review the privacy policies of any third-party websites you visit. PureSelect Auto does not endorse or guarantee the accuracy, reliability, or safety of external websites.

13

Changes to This Privacy Policy

PureSelect Auto reserves the right to update, modify, or revise this Privacy & Data Protection policy at any time to reflect changes in our business practices, legal requirements, or technological developments.

When we make significant changes to this policy, we will update the "Last Updated" date at the bottom of this page. We may also notify customers of material changes via email or website notification, depending on the nature of the update.

We encourage you to review this policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

14

How to Contact PureSelect Auto for Data Requests

If you have questions, concerns, or requests regarding this Privacy & Data Protection policy, your personal information, or your privacy rights, please contact PureSelect Auto:

Phone: (678) 321-0834
Email: sales@pureselectauto.com
Website: Contact Us

For data access, correction, or deletion requests, please provide your full name, contact information, and a detailed description of your request. We will respond to your inquiry within a reasonable timeframe and in accordance with applicable privacy laws.

PureSelect Auto is committed to transparency, customer privacy, and responsible data handling. We value your trust and take our privacy obligations seriously.

Questions About Privacy?

Reach out to our team or learn more about how we operate.

Last Updated: November 25, 2025

PureSelect Auto LLC | Georgia Licensed Used Car Dealer